Established in 1841, A.S. Watson Group has a long heritage in supporting corporate social responsibility. Our desire to give back to society dates back to our humble origins as a small dispensary providing free medicine to the needy. Since then, the company has grown substantially as it continues to build on its rich history of supporting a wide array of community initiatives.

On the occasion of our 175th Anniversary, A.S. Watson has launched Project LOL, a philanthropy programme that aims to bring “Lots Of Love, Lots Of Laugh” to people in Hong Kong.  To widen the reach of this project, we have grouped our social responsibility initiatives under three main areas of service – Health, Education and Caring Community.

“In line with our commitment to put a smile on our customers’ faces, we will keep challenging ourselves to positively impact the people and the communities we serve.”

Dominic Lai, Group Managing Director, A.S. Watson Group

Not only do you look pretty when you smile, smiling also helps you relax and boosts your immune system! Smile big! Don’t be shy and share with us the joyful moments you had with your friends and families. Let’s check your joy index and accumulate more love and laugh!

heart cartoon icon for accumulated generated meal boxes
Accumulated meal boxes generated
smile cartoon icon for accumulated number of beneficiaries
Accumulated number of beneficiaries
clock cartoon logo for accumulated volunteering hours
Accumulated volunteer hours

Our Three Areas of Service

caring character cartoon logo which represents area of health Project LOL serves


caring character cartoon logo which represents area of education Project LOL serves


caring character cartoon logo which represents area of community services Project LOL serves

Caring Community

Activity Snapshot

Upcycling Plastic Bottles

Donation goes ONLINE!

Proactive Plastic-Reduction Measures

Reaching New Heights

Women’s Panel