PARKnSHOP launched the “MoneyBack Charity Fundraiser” in 2010, appealing to generous MoneyBack loyalty card members and allowing them to donate their MoneyBack points to support a range of charity organizations. Customers have so far donated over 42.5 million MoneyBack points, equivalent to over $850,000 for various charities.
NGO / Partnering organisation
The Community Chest, Hong Kong Red Cross, Po Leung Kuk, Hong Chi Association, Hans Andersen Club, Helping Hand, Hong Kong Cancer Fund, Food Angel, Street Soccer Hong Kong, Young Women’s Christian Association
PARKnSHOP Hong Kong