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Description

To encourage customers to make water conservation part of their everyday life, Watsons and Colgate jointly launched a water saving campaign across a number of markets including China, Hong Kong, Indonesia, Singapore, Thailand and the Philippines. Harnessing the opportunity of World Water Day, engaging contents such as games and videos were launched on the brands’ social media platforms, coupled with in-store communications. Customers were educated on behaviours and habits they could implement to consume less water, particularly while brushing teeth. Watsons Singapore also partnered with the Public Utilities Board Singapore (PUB) to advocate saving water amongst Singaporeans.

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Brand

Watsons

Date

Mar-May 2017

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簡介

為呼籲公眾在日常生活中節約用水,中國內地、香港、印尼、菲律賓、新加坡及泰國屈臣氏聯同高露潔,在當地市場發起「節約用水,從『齒』開始」活動,內容包括在屈臣氏及高露潔社交媒體中聯合發布短片,以喚起公眾對節約用水的重視,並在全線屈臣氏店內和在微信平台,運用有關節約用水的游戲與顧客互動。此外,新加坡屈臣氏更與當地公用事業局合作,向公眾宣傳節約用水。

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品牌

屈臣氏

日期

二○一七年三月至五月

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