Like a Girl

Description

Procter & Gamble’s long-time project “Like A Girl” is aimed at supporting teenage girls going through puberty. Watsons Ukraine and P&G joined forces by donating 1 Ukrainian Hryvnia for every Always Ultra pack sold. The programme was so popular Watsons decided to extend it to six boarding schools where the girls need even more support due to poor family and life conditions. Watsons Ukraine made a pledge on Facebook to donate as much hygiene products as likes they receive and as a result, over 3000 were donated to the schools.