Description
Watsons Taiwan co-launched the “Like a Girl” campaign with P&G to raise awareness of gender equality, encouraging teenage girl in Taiwan to break gender stereotypes and daring them to be who they want to be. During the campaign, for every Whisper product sold, Watsons and Whisper donated NT$1 to underprivileged girls football teams. Managing Director of Watsons Taiwan also shared her experience as a business veteran on how to build self-confidence.
Brand
Watsons Taiwan
Date
Aug – Sep 2018