Love Your Lungs

Description

To raise the public awareness of female lung cancer, Watsons Taiwan has partnered with Formosa Cancer Foundation to run the “Love Your Lungs” campaign for nine consecutive years. Joanne Tseng, ambassador of the campaign, and Cincia, a well-known writer who is also a real anti-cancer fighter, were invited to shoot an educational video which encourages women to take precautionary action in their daily lives. A promotion event with nearly 500 customers was also held to offer the tips of lung cancer prevention and treatment.