Description

PARKnSHOP launched the “MoneyBack Charity Fundraiser” in 2010, appealing to generous MoneyBack loyalty card members and allowing them to donate their MoneyBack points to support a range of charity organizations. Customers have so far donated over 42.5 million MoneyBack points, equivalent to over $850,000 for various charities.

  • 易賞錢咭會員將積分轉為捐款
  • 「易賞錢」標誌
  • 易賞錢咭宣傳海報

NGO / Partnering organisation

The Community Chest, Hong Kong Red Cross, Po Leung Kuk, Hong Chi Association, Hans Andersen Club, Helping Hand, Hong Kong Cancer Fund, Food Angel, Street Soccer Hong Kong, Young Women’s Christian Association

Beneficiary

Underprivileged

Brand

PARKnSHOP Hong Kong

Date

Since 2010

Venue

PARKnSHOP stores

850000
Amount donated