In Europe, A.S. Watson launched a series of activities to celebrate Pride Month.
Superdrug partnered with Unilever to donate to its charity partner Switchboard – LGBT+ Helpline. Customers can buy Pride branded products or donate to support the LGBTQ+ community. Superdrug also sponsored the Pride Festival, where Superdrug’s colleagues participated in the Pride parade with their friends and families.
Meanwhile, The Perfume Shop teamed up with Marc Jacobs to raise funds for charity partner to support LGBTQ+ young homeless people while opening a pop-up store on its Vera Van, where customers can purchase fragrance to spread love!
Savers also celebrated Pride by offering Ted Talks and Glitter Bar to its colleagues. What a fantastic day to see colleagues coming together for celebration!
Superdrug, Savers, The Perfume Shop