FORTRESS has unveiled a new branding campaign of its own electronic appliance brand, with a key message of living in the moment. While the pandemic may restrict people from face-to-face contact, FORTRESS encourages customers to stay connected with their loved ones and cherish every moment they spent together, echoing the FORTRESS brand mission, who has been taking care of customers’ household needs with quality electronics over the years.
Local band RubberBand was invited to be the spokesperson of the campaign, and composed a compelling song to radiate positive vibes through music.
To further support the next generation, FORTRESS also joins hands with The Hong Kong Federation of Youth Groups (HKFYG) to launch a charity programme, putting its social purpose of ‘Living Better Together’ into actions. From now till 30 Nov, upon purchase of any FORTRESS own brand items, FORTRESS will donate 1% of sales proceeds from its own brand products to Project Dance Studio under HKFYG, to provide youngsters with professional dance training programmes and performance, and support them to pursue their dreams.